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(NASDAQ:YHC) has replaced founder Sean Dollinger with Leo Chen as Chief Executive Officer, effective immediately.
The leadership change accompanies a strategic pivot away from the company's original wine and spirits e-commerce business toward a cross-border securities trading model centered on its New Zealand-based subsidiary, Fusion Five Continents Securities.
The transition marks a distinct shift in operational focus for the Miami Beach, Florida-based firm. Under Dollinger's tenure, LQR House operated primarily as a spirits e-commerce and marketing company.
With the appointment of Chen, the company is reorienting itself to function as a financial intermediary, providing clients with access to U.S.
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