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Jill Smokler, the writer who built Scary Mommy from a personal blog into one of the internet's most widely read parenting brands, died at 48 after a two-year fight with glioblastoma, an aggressive and incurable form of brain cancer.
Her family confirmed the news in a statement published on ScaryMommy.com on Monday, closing a chapter that had defined how a generation of mothers talked about parenthood online.
A Platform Built on Honesty Smokler launched Scary Mommy in 2008 as a stay-at-home mother of three, setting out to document the "joys and pitfalls" of raising children without the veneer of perfection that dominated parenting media at the time.
Her willingness to be candid — and often self-deprecating — drew a following that grew well beyond the blog format.
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