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A single credit union's deposit surge is making the case for omnichannel account opening more concretely than most vendor pitches manage.
Credit Union West says a unified approach to account opening across channels drove $400 million in deposit growth, set a membership record, and reshaped how members open accounts.
The numbers will be the centerpiece of a webinar hosted by MANTL, organized through Alkami Technology (Nasdaq: ALKT) of Plano, Texas.
What Credit Union West says happened The read-through from Credit Union West's experience is direct: when a credit union removes friction from account opening and makes the process consistent across channels, deposits follow.
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