A single credit union's deposit surge is making the case for omnichannel account opening more concretely than most vendor pitches manage. Credit Union West says a unified approach to account opening across channels drove $400 million in deposit growth, set a membership record, and reshaped how members open accounts. The numbers will be the centerpiece of a webinar hosted by MANTL, organized through Alkami Technology (Nasdaq: ALKT) of Plano, Texas.
What Credit Union West says happened
The read-through from Credit Union West's experience is direct: when a credit union removes friction from account opening and makes the process consistent across channels, deposits follow. The institution reported record deposit growth alongside membership goals it described as exceeded, both tied to what it called a modern member experience.
The claim is specific enough to matter. A $400 million figure is not a rounding error for a single credit union, and membership growth alongside it suggests the deposit gain came from new relationships rather than existing balances growing in place.
The webinar structure and Alkami's role
MANTL will host the session, with Credit Union West presenting the operational case in detail. Alkami Technology, the Plano, Texas-based company trading on the Nasdaq under ticker ALKT, is the organizing entity behind the event. The session is framed as an account of what changed and where the deposit gains materialized, drawing on Credit Union West's experience building the omnichannel strategy from the ground up.
The counterargument
The counterargument is the one that applies to every vendor-hosted case study: this is a forum that MANTL and Alkami control, featuring a client they selected to present. The $400 million figure is not independently audited in the available source material. Credit unions examining this case will need to determine whether Credit Union West's starting conditions, membership profile, and market resemble their own before treating the outcome as transferable.
On balance
On balance, the line to watch is what Credit Union West's presentation reveals about the mechanics behind the gain. Record deposit growth is an outcome. The webinar's value, for anyone evaluating where capital in credit union technology is actually moving, will depend on how precisely the institution accounts for which element of the omnichannel strategy moved the deposits. Alkami Technology trades on the Nasdaq under the ticker ALKT.