NewsNovo
Real-time recommendation technology sits at the center of Whatnot's latest move. The livestream shopping platform has acquired Shaped, a machine learning company that builds real-time recommendations and search systems.
The deal targets Whatnot's personalization and discovery features directly, as the platform pushes into new product categories and the range of items a buyer might encounter on any given session grows wider.
Why real-time search matters in live commerce Live shopping operates on a fundamentally different timeline than a standard product page.
A buyer following a live auction has seconds, not minutes, to decide whether an item is relevant.
Keep reading