NewsNovo
Demand for stablecoin-linked cards is rising fast enough that Visa has built a new program around it.
The payments giant told CNBC it is widening its data offering specifically to help issuers of those cards access loans, framing the effort as a doubling down on blockchain-powered financial services at a moment when the category is still finding its footing.
The case for reading this as more than incremental is in the specificity.
Visa is targeting lenders who serve stablecoin card issuers, a narrower and more technically complex slice of the market than generic payment rails for crypto transactions.
Keep reading