NewsNovo
Versant has agreed to acquire golf simulator company Full Swing for $530 million, in a deal designed to expand the media company's portfolio of non-traditional assets and reduce its dependence on cable television revenue.
The price tag signals how seriously Versant is treating the long-term pressure on the cable bundle — and how far outside conventional media it is prepared to go to find replacement income.
Why a Golf Simulator Company The choice of Full Swing is notable precisely because it is not content.
A golf simulator business generates revenue from hardware, software, and the facilities and consumers that use its products — a fundamentally different model from the licensing fees and advertising that have historically anchored media company balance sheets.
Keep reading