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A four-point spread on EBITDA guidance is itself a disclosure. Anheuser-Busch InBev is projecting growth of 4% to 8% for 2026, a range that implies the outcome is variable, contingent on something still playing out.
The company has named that something explicitly: BEES, its digital marketplace, whose continued scaling is the mechanism management says will drive the result. What the range signals The width matters.
Four percentage points on an EBITDA growth target is not a rounding error; it is the company telling investors that the destination depends on execution, specifically on how far BEES scales through the year.
Anheuser-Busch InBev has tied both the floor and the ceiling to a digital commerce platform, which means beer volume trends are not the only variable investors need to track.
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