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Saylor teases "another color" as Strategy sits $9.3 billion underwater on bitcoin

7/27/2026

Strategy has gone four straight weeks without buying bitcoin, and Michael Saylor's answer to that gap is a tease: "another color." The firm holds 843,775 BTC at an average cost of $75,476.

With bitcoin near $64,600, the position is roughly $9.3 billion underwater, and the market is watching for what comes next.

The pause that needs explaining Four weeks without a purchase is worth noting for a firm that built its public identity on continuous accumulation.

The read-through is plain: at $64,600, every week Strategy stays on the sidelines is another week the unrealized loss compounds against a cost basis of $75,476.

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