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Midjourney's purchase of Co-Star, the personalized astrology app, is either a signal about where AI consumer companies are heading or a genuinely strange detour.
The deal, reported Thursday and attributed to earlier Bloomberg reporting, closed in spring. No financial terms were disclosed.
What Midjourney is buying Co-Star is a free app that delivers daily horoscopes and compatibility readings, drawing on NASA data alongside human editorial input and AI to produce advice personalized to individual users.
Its audience is large enough to have attracted a buyer willing to close a deal before publicly announcing it.
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