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The case for a Champagne consolidation deal collapsed on 5 August when Henkell Freixenet's exclusive talks to acquire a majority stake in Maison Pommery & Associés ended without an agreement.
What complicates the picture is that Maison Pommery is not standing still: it is cutting inventory, divesting southern European assets and trimming its dividend in a bid to shore up an equity base that now must attract a different partner, or none at all.
How the talks fell apart Henkell Freixenet, which reported net revenue of €1.25bn in 2025, entered exclusive discussions with Maison Pommery in June over a proposed majority acquisition.
Both companies confirmed on 5 August that those talks came to "a preliminary end" without a deal.
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