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Gen's threat report reframes the cybersecurity risk: trust is the new attack surface

7/15/2026

The conventional framing of cybersecurity risk runs like this: build stronger defenses, keep the bad actors out.

Gen (NASDAQ: GEN) upended that framing on July 15 when it published its H1 2026 Threat Report, finding that attackers are no longer relying on obvious malware or technical exploits.

They are exploiting trusted digital experiences instead. The complication for investors and users alike is that you cannot firewall trust.

What the report actually says Gen, headquartered in Tempe, Arizona with operations in Prague, found that cybercriminals are moving closer to the systems people rely on daily.