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Gemini Spark and the Strange Economy of the Always-On Assistant Google introduced Gemini Spark at its annual developer conference this spring with a pitch that sounded almost domestic in its modesty.
Close your laptop, the company suggested, and let a virtual machine somewhere in a Google data center keep working on your behalf — sorting through email, drafting weekend plans, scanning your calendar for the priorities you have not yet noticed.
Sundar Pichai framed it as a contrast with rival agentic systems that demand a powered-on local machine, but the more interesting framing is the one Google left unspoken.
It is the first credible attempt to sell us on a household subscription to ambient cognition.
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