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The 2026 World Cup is drawing to a close, and FIFA stands as its clearest financial beneficiary.
The football governing body is on course to collect over $9 billion in revenue for the year, a total that positions this tournament as the most lucrative sporting event in history.
The headline number is striking; what it does not answer matters just as much. The revenue case The 2026 tournament has been described as the biggest, brashest World Cup ever staged.
That descriptor tracks with the commercial outcome: over $9 billion in revenue for a single fiscal year is a threshold the sport has not reached before.
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