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The case for Creative Planning's acquisition of Portland, Ore.-based RVK Inc.
rests on a single number: the institutional consultant oversees $4.3 trillion in assets for retirement plans, endowments, foundations, and insurance companies, dwarfing Creative Planning's own $780 billion in managed assets.
The transaction, expected to close in January 2027, extends the Overland Park, Kan.-based registered investment advisor's institutional reach considerably.
The complication is that overseeing $4.3 trillion and managing $780 billion are structurally different businesses. RVK is a 40-year-old firm with 200 institutional clients.
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