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The case for listing a home at full price and waiting for a financed buyer has always rested on one assumption: that the extra money justifies the wait.
Bridgehaven Homes, a Rocklin, California cash buyer with more than 200 Sacramento-area transactions on its books, says a growing share of local sellers no longer believe it.
Speed and certainty as the new calculus For decades, the dominant logic in residential real estate held that a seller's goal was straightforward: maximize the sale price.
That logic shaped how agents priced listings and how buyers ranked competing offers. What Bridgehaven's transaction volume suggests is that this framing is shifting.
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