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Bitcoin Season makes the case that $BTC has arrived in professional sports

7/17/2026

A feature documentary about Bitcoin's ties to professional basketball landed on YouTube this week, and the argument it makes is straightforward: $BTC has moved far enough into American sports culture that the story deserves its own film.

Full Surrender Films and Swan Bitcoin released "Bitcoin Season" on July 13, streaming free worldwide, anchored by Swan Bitcoin's partnerships with the Cleveland Cavaliers and Klutch Sports.

The read-through from the court The choice of subjects matters.

The Cleveland Cavaliers are an NBA franchise with a national profile; Klutch Sports is one of the most prominent athlete representation agencies in the country.