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Bending Spoons jumped 40% on its first day of trading, a striking debut that puts a hard number on the value of a strategy the software industry has largely ignored: buying up fading tech brands, stripping them back, and making them pay.
The company built that record by acquiring and revamping names that were once household fixtures — AOL, Eventbrite, Evernote, Meetup, and Vimeo — at a moment when the rest of the SaaS sector is struggling.
The Acquisition Playbook That Made the Market Notice Bending Spoons' approach is less startup mythology than industrial salvage.
The company targets brands that still carry name recognition and residual user bases, then rebuilds them for leaner operation.
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