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Apple's plans to raise prices and a sharp rally in Intel shares following comments from President Donald Trump are the two developments commanding the most attention in Thursday's stock market, according to CNBC's Jim Cramer, who flagged both as critical items for investors to monitor.
Apple Moves Toward Higher Prices Apple's signaled intention to lift prices puts the company at the center of a debate investors have been circling for months: how much of its cost burden can the world's most valuable consumer electronics brand pass on to buyers before demand flinches.
Price hikes are, at their core, a test of brand loyalty measured in dollars. If Apple's customers absorb the increases, margins improve and the bull case strengthens.
If they balk, unit volumes become the story — and that is a harder conversation for shareholders.
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