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Amazon Prime Day Hands Buyers the Best Argument Yet to Skip the 2026 TV Cycle

6/23/2026

Amazon's Prime Day sale has delivered what may be the clearest case yet for buying last year's television: prices on 2025 flagship models have dropped sharply while the performance gap between model years has narrowed to near-irrelevance.

For anyone waiting out the upgrade cycle, the window is now.

Why the 2025 Carry-Over Trade Makes Commercial Sense The TV industry has spent months marketing a new generation of high-end RGB LED sets, including Sony's Bravia 7 II.

The hardware is genuinely interesting, but the performance delta over 2025 LED panels is not dramatic enough to justify holding out — and some 2025 OLEDs still outperform the newer entrants on picture quality metrics that matter most to viewers.

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